Georgina E Castro

STRATEGY MEETS BRAND.

Translating brand intricacies into compelling narratives.

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Meet Georgina

I’m Georgina, a creative lead specializing in transforming complex ideas into focused, resonant narratives. I partner with brands to define their voice and architect campaigns that unite visual direction with strategic intent.

Marketing Strategy

Creative Campaigns

Project Management

Brand Messaging

Visual Production

Packaging Design

DaVinci

Selected Experience

Brand transition + messaging architecture for a national roofing acquisition

NBA‑sponsor commercial spot production, supporting pre‑production, on‑set coordination, and post‑production

Campaign development for AMD x Halo Infinite, Microsoft, and Mercedes Benz

Recent Works

Process

Strategic Creative Leadership in Action

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AMD - Consumer & Gaming Campaigns Amid Rebrand

I spearheaded both consumer and gaming campaigns during a company-wide rebrand, leading the “Create, Stream, Game Anywhere” campaign from concept to execution. I coordinated stakeholder feedback, approvals, and cross-functional alignment while also managing CES announcements that highlighted cutting-edge AM5 semiconductor technology and seasonal campaigns showcasing partnerships with Windows and Lenovo. These efforts strengthened brand perception and engagement across gaming and consumer audiences, positioning AMD as an innovative leader in the space.

AMD - Consumer & Gaming Campaigns Amid Rebrand

BELDON Roofing Company - Consumer & Brand Awareness

I designed and executed consumer-focused campaigns leveraging Beldon’s national NBA sponsorship, managing 24+ hours of multi-channel airtime over the 2024–2025 season. By crafting messaging that resonated with homeowners, we drove a measurable increase in residential engagement and elevated brand recognition.

BELDON Roofing Company - Consumer & Brand Awareness

Progressive Roofing - Regional Campaign Leadership & Proposal Strategy

Creative & Brand Strategy

Services

Building brand narratives and campaign systems designed to move with clarity and purpose.

Product Design

Brand Identity Design

Branding

Packaging Design

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Brand Narrative

Defining your positioning and messaging foundation so every touchpoint feels aligned and intentional.

Brand Narrative

Defining your positioning and messaging foundation so every touchpoint feels aligned and intentional.

Campaign Architecture

Leading campaigns from concept to rollout with strategy embedded at every stage.

Campaign Architecture

Leading campaigns from concept to rollout with strategy embedded at every stage.

Creative Direction

Leading visual identity across photo, film, and campaign execution with a clear conceptual point of view.

Creative Direction

Leading visual identity across photo, film, and campaign execution with a clear conceptual point of view.

Content & Production

Producing narrative-led video and brand content that translates strategy into tangible impact.

Content & Production

Producing narrative-led video and brand content that translates strategy into tangible impact.

Slide Decks
Copywriting
Publication Communications
Brand Migration
Messaging Frameworks
Branding

Visual Direction
Campaign Strategy
Launch Planning
Video Production
Brand Visibility
Creative Brief Development

What I Believe

A philosophy shaped by practice.

Creative Concepting

Production

Campaign Stewardship

Let's Connect

Design should earn trust.

Every brand carries weight. I approach creative work as stewardship.

Trust isn’t aesthetic, it’s something earned through clear thinking and consistent execution.

Complexity deserves translation, not reduction.

Nuance is where the real work lives. I shape complexity into something coherent and usable, while protecting the depth that gives it meaning. Refinement should clarify, not dilute.

Systems are what allow creativity to endure.

Campaigns create moments. Systems create continuity. I build brand foundations that support evolution, so the work holds together as teams expand and priorities shift.