AMD Creative Campaigns

End‑to‑end campaign management across gaming, brand, and partnership initiatives.

RYZEN 7000 Launch

In my role as Creative Campaigns Manager, I oversaw toolkit production, managed external vendor workflows, and secured brand and legal approval for all copy supporting the Ryzen 7000 announcement.

Create, Stream,

Game - Anywhere

AMD’s latest thin‑and‑light laptops bring high‑performance computing into a new era, and our concept direction built a premium visual story to match - elevating where consumers see and experience AMD‑powered devices.

AM5 Announcment

A new platform, built from the ground up. For AMD’s AM5 debut at Computex 2022, featuring the world’s first 5nm desktop processor, I oversaw hero art development with external vendors, shaping a visual story worthy of the launch.

AMD EXPO

Overclocking, simplified.

AMD EXPO introduced fast, one‑click performance tuning, and our communications shaped a crisp, high‑energy story around the technology’s speed and ease.