BELDON ROOFING COMPANY

Translating an 80-year legacy brand into broadcast, partnership, and social media storytelling.

Brand & Broadcast Partnerships

Supported BELDON’s NBA partnership by co-producing broadcast sponsorship content, shaping promotional storytelling, and helping translate an 80-year legacy brand into modern sports media.

BELDON × The Coyote

I co-produced a series of promotional partnership videos featuring the San Antonio Spurs’ NBA mascot, The Coyote, blending brand personality with regional sports culture.

Short-Form Brand Storytelling

Brand awareness campaigns were developed through short-form video and social-first assets, extending BELDON’s broadcast and partnership storytelling across digital platforms.

Publication Communications

led publication communications by writing award-focused copy and supporting the development of digital asset toolkits for regional recognitions including Reader’s Choice and Top Workplaces.

Led publication communications by writing award-focused copy and supporting the development of digital asset toolkits for regional recognitions including Reader’s Choice and Top Workplaces.